As 2015 draws to a close, no doubt there will be plenty of creatives sat in agencies wondering what the future holds for their career. Itâs appraisal season at many agencies, and as always the year end is a time to take stock.
Iâm sure that thereâs been quite a bit of hushed Christmas party chat about the possibility of âdoing our own thingâ. So, for those of you thinking about taking the plunge, the FormFiftyFive crew asked me to write a piece on my experience of doing just that almost two years ago.on o
Find a partner (who you like!)
Easier said than done I know, but finding the right partner is vital. Thereâs no way Iâd have been able to get this off the ground on my own, and my co-founder and I have enjoyed a great working relationship from day one. If our experience is anything to go by youâll spend more time with this person than your other half, so you need to be confident youâll be able to work well together. The smaller the ego the better â things would have quickly fallen apart if we couldnât openly challenge each otherâs work and ideas.Often studios or agencies begin with two designers. We chose to have different skills sets, that way we could broaden our offer. Even we when grew, we looked for people who could do things that we couldnât. It also means we can learn from one and other and continue to develop as individuals.
Rule #1 of life. Do what makes YOU happy.
When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say, I used everything you gave me.
Defeat is not bitter unless you swallow it.
âWhen I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say, I used everything you gave me.â
In the past weâve worked with some fantastic people at some great agencies, and when we left we did so with nothing but good wishes. By being decent, ego-less people in our agency lives, we found that old colleagues really wanted to help us in the early days of our fledgling business. Their support has been invaluable.
When we started we were unsurprisingly nervous about whether weâd be able to win business. Would clients want the security of a big agency? What if they figured out it was two blokes in their spare rooms? We blagged it a bit in the early days, but now our size is probably our biggest selling point. It means our clients know who theyâll be working with day-to-day. They know there wonât be any overcomplicated drawn out processes. And, of course, it means we cost less.