Well, that seems a long time ago now! Actually 15 years.
Before starting DixonBaxi we were lucky to drive the expansion and intense growth of a really wild and exciting design agency. It taught us a lot about working at a large scale international level. In particular how to work in many different media and across all platforms. We were excited by and driven by how creativity can make a huge difference to a brand and how it connects to people.
However after a while we felt we needed something new. Something simpler, less driven by growth and money. Based more on creativity and personal satisfaction. So we started DixonBaxi. We had no preconception of what we would do but we knew we wanted to reboot as creatives. Try new ways of working and take our hard won skills and use them more carefully. The key was only being two people. A simple partnership. Over the years we’d worked out how to achieve a lot together so we just used the same mind set. Small but working at a high level