Youth Is Enthusiasm

June 14, 2017|by  Oliver|3 comments

As 2015 draws to a close, no doubt there will be plenty of creatives sat in agencies wondering what the future holds for their career. It’s appraisal season at many agencies, and as always the year end is a time to take stock.

I’m sure that there’s been quite a bit of hushed Christmas party chat about the possibility of ‘doing our own thing’. So, for those of you thinking about taking the plunge, the FormFiftyFive crew asked me to write a piece on my experience of doing just that almost two years ago.on o

Find a partner (who you like!)

Easier said than done I know, but finding the right partner is vital. There’s no way I’d have been able to get this off the ground on my own, and my co-founder and I have enjoyed a great working relationship from day one. If our experience is anything to go by you’ll spend more time with this person than your other half, so you need to be confident you’ll be able to work well together. The smaller the ego the better – things would have quickly fallen apart if we couldn’t openly challenge each other’s work and ideas.Often studios or agencies begin with two designers. We chose to have different skills sets, that way we could broaden our offer. Even we when grew, we looked for people who could do things that we couldn’t. It also means we can learn from one and other and continue to develop as individuals.

Be nice

In the past we’ve worked with some fantastic people at some great agencies, and when we left we did so with nothing but good wishes. By being decent, ego-less people in our agency lives, we found that old colleagues really wanted to help us in the early days of our fledgling business. Their support has been invaluable.

When we started we were unsurprisingly nervous about whether we’d be able to win business. Would clients want the security of a big agency? What if they figured out it was two blokes in their spare rooms? We blagged it a bit in the early days, but now our size is probably our biggest selling point. It means our clients know who they’ll be working with day-to-day. They know there won’t be any overcomplicated drawn out processes. And, of course, it means we cost less.

Oliver

Founder of Proxima, presents a biweekly series that touches on all areas of design.Tune in every other Monday for a new tip.
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